Originally posted on Later.com in 2023 >

While it may be a social media buzzword (followed closely by “authenticity”), content pillars are integral to helping you create content — especially when you’re in a creative rut.

So, we’re sharing our top tips for creating content pillars for social media that’ll help you stay organized, be consistent, and produce content your audience will love.

What Are Content Pillars for Social Media?

Content pillars are three to five topics your brand will consistently discuss, amplify, and create content for on social media.

Also called content categories or content buckets, these topics form the foundation of what you’ll post.

“These are the key themes your audience can consistently expect to see from you,” says Later’s Social Media Manager, Christine Colling.

Why Are Content Pillars Important?

Simple: content pillars help you stay focused.

Instead of posting anything and everything, you can create more relevant content for your target audience — establishing you as a go-to expert (or a source of inspiration or entertainment).

This way, you’ll stand out amongst the thousands of accounts on social media vying for follows and engagement.

6 Content Pillar Examples

As mentioned, your content pillars can encompass multiple themes — so while they will all have a common thread, you’re not pigeonholed into creating the exact same content every week.

In other words: be consistent, not repetitive.

Here are six content pillar examples you can use for inspiration:

• An independent bookstore could focus primarily on indie book reviews and news, behind-the-scenes of running a small business, and local coffee shops
• A fashion content creator’s pillars could be minimalist style, body positivity, self-love tips, and budgeting hacks
• A marketing strategist could focus on entrepreneurship, social media news, and work-life balance tips
• A food brand’s content pillars could include product round-ups, recipes, cooking tips, and breaking down nutrition myths
• A fitness creator could share morning routine tips, simple at-home workouts, and motivational quotes
• A luxury luggage brand’s content pillars could focus on luxury hotel guides, travelling how-tos, packing hacks, and product tutorials

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